With the growing advancement, there has been a great change in PPC advertising. Where ROAS was considered important earlier, new metrics have been now developed by the digital marketing experts that can provide impactful results to various types of marketing campaigns on all types of marketing platforms.
Are you aware of POAS?
Surprisingly, POAS is now immensely involving in the market. The marketers are now preferring POAS rather than ROAS where POAS provides the marketers with the improved depiction of the conversion rate as well as the profitability of the PPC marketing campaign.
With POAS it is now possible to easily develop profitable ads with proper metrics.
What is POAS?
The Profit on Ad spends (POAS) is nothing but the metric for investment return for a particular advertising campaign or an online marketing one. It is considered the next huge step in the world of PPC marketing where there is a lot of scope for the businesses to grow and … Read the rest